(Online Dating Newsletter) When it comes to advertising, online relationship service eHarmony is outspending its nearest competitors nearly 2-1, with well over $100 million spent in 2008 alone. According to tracking service Nielsen, for the first nine months of 2008, eHarmony spent $93.2 million on advertising, almost twice as much as second place Match.com which [...]
(Online Dating Newsletter) Several week’s ago we told you that Match.com had launched a free online dating service to compete against other popular free online dating services. Late last week, Match.com confirmed, via a press release, that DownToEarth.com was its new foray into the free online dating marketplace. Many additional details have emerged from the [...]