RELATIONSHIP TIP OF THE WEEK #006
LEARN ABOUT
YOUR PARTNER
"Professional salespeople know that 'learning the customer' is an essential
first step toward closing the sale. Admittedly, the clerk at the local discount
store may not need to do a lot of research on you in order to sell you a toothbrush
or a pair of shoelaces. But the more complex and more important the transaction
is, the more likely it is that the salesperson involved is going to do some serious
digging. That's because they know the more thoroughly they research the customer,
the better the connection they'll make with that customer, and the more likely
that interaction will result in a sale...
All
transactions involve the development of relationships,
and all relationships involve transactions. The best
relationships involve a thorough understanding of the
other person so that the transactions can be meaningful.
In business the currency is money. In intimate relationships
the currency is defined by feelings and experiences.
In the commerce and flow of relationships, you reward
your partner not with money but with feeling of love,
acceptance, belonging, and security. You are rewarded
in the same way. You cannot give your partner what they
need if you don't understand what they need." (SOURCE: Relationship
Rescue, by Phillip C. McGraw, Ph.D.
- in bookstores everywhere)
