ONLINE
DATING NEWS #006
TRUE SERIOUS ABOUT SINGLE STATUS OF MEMBERS
(July 21, 2004 - onlinedatingnewsletter.com) Online dating
relationship service
True is
touting its pre-screening feature after a survey by Russell
Research showed that 85 percent of those polled would be
more likely to use an online dating site that prescreens
members against public records to ensure members are not
married, when compared to other online dating sites. True is
taking serious steps to ensure that everyone who uses its
service is single.
"When
a married person misrepresents themselves on the site
by saying that they are single, we believe that constitutes
fraud. Our goal with this screening is to clean-up the
online dating industry, providing our members with every
legitimate opportunity to find the lasting relationships
they've entrusted us with helping them discover," said
Herb Vest, founder and CEO of True. "The
safety and security of our members is of the utmost importance
and therefore, we believe it's our duty and our members'
right to have this pre-screening performed, in addition
to criminal background screenings. Online dating is here
to stay and True is
deeply dedicated to providing our members with the peace
of mind they deserve."
True says
its "Single Verification" service works like
this:
When
an individual begins to communicate on True,
they are prompted with a dialogue box asking for a few
additional pieces of information to perform the Single
Verification(TM). Almost instantaneously, the check is
performed using the algorithm specifically designed for True.
If the program can't rule out people living in the same
household such as children, the member is then asked
to clarify the relationship and certify that they are
providing True and
correct information.
To
ensure the accuracy of the screening, True has
performed extensive testing on the screening method and
certification process and has found it to be extremely
accurate. In about 75 percent of the cases tested, True was
able to determine pre-existing relationships through
the complex screening algorithm, without the aid of additional
information provided by the user.
