ONLINE
DATING NEWS #003
MINGLEMATCH COLOR CODES MATCHES
(June 30, 2004 - onlinedatingnewsletter.com) Online dating
company MingleMatch is trying a new way to match people,
using a color-coded system to show compatibility
between members. The service has been used on several MingleMatch sites for several
months, including Asian
Singles Connection, Single
Parents Mingle, and Christian
Mingle.
According
to MingleMatch, "The Color Code Relationship Profile
is generated as participants answer a 45-question profile.
The results of each profile places the individual in
one of four core color groups -- red, white, yellow,
or blue -- with the possibility of a secondary color
of varying strength. An individual is given a detailed
picture of what each color means. Knowing these personality
traits, motivators, and idiosyncrasies creates a higher
level of self-awareness and an understanding of how to
relate to others."
The
color-coding system was devised by Dr. Taylor Hartman
and is being used by MingleMatch sites under an exclusive
strategic agreement.
