ONLINE
DATING NEWS #001
TRUEBEGINNINGS CHANGES NAME
(June 16, 2004 - onlinedatingnewsletter.com) Online dating
and relationship service TrueBeginnings has changed its
name to True
.
TrueBeginnings (located now at www.true.com)
is in the midst of a major rebranding campaign as it seeks
to compete with other industry giants like eHarmony and Match.com.
The
new True.com service is also branding a new slogan: "Live.
Love. Learn."
"As
the only online relationship service to provide high-quality,
research-based advice, guidance and commentary on all
kinds of relationships -- not just romantic ones -- we
feel the name True best represents our broadening mission.
We are expanding our reach to help individuals in a variety
of new and exciting ways, which we look forward to rolling
out in the coming months," said Herb Vest, founder
and CEO of True.
