ONLINE
DATING FEATURES #003
NEW TRENDS HELP SEEKERS FIND LOVE ONLINE
By Michael Jones
"Love
may be all around, but right now, online dating is booming
like never before.
> Some
44 percent of Americans believe that individuals have
a better chance of meeting a partner online than in
a singles bar, according to Ipsos-Reid, an international
market and social research company.
> The
Personals/Dating category surpassed Business/Investing
and Entertainment/Lifestyles content to become the
leading paid content category in Q3 2002 with $87 million
in revenues, a 387 percent gain over the same quarter
the previous year, according to the Online Publishers
Association.
But,
just like with dating itself, the numbers don’t
tell the whole story. The question is, 'Is there
anything interesting behind the pretty face?'..."
For
the full article, click
here.
