Saturday, September 18th, 2021 and IAC Explore Free Online Dating Through


(Online Dating Newsletter) The company that owns and is now exploring how well a free online dating service will do through the launch of Down to Earth. IAC (InterActiveCorp) owns and and is now exploring the growing popularity of free online dating services through

Unlike most free online dating services, which look cluttered, DownToEarth has an elegant and clean design with a focus on making free online dating more “safe” and “honest”. They do this through a system called “RealRatings” which allows you to post generic details about your dates and whether the person was honest in his/her profile (i.e. age, photo, etc.).

According to Markus Frind, owner of the popular free online dating Website, “DownToEarth is headed up by Jacob Solotaroff, the former Directer of Product Management and Member Integrity at”

The move comes several years after IAC/ launched relationship service in order to compete with eHarmony.

At the moment, the business model for appears to be affiliate programs. The company advertises and (as “partners”), but also does affiliate links to other online dating services (like and in order to make money off of people that join those services at $40 a pop.

With marketing giants IAC and behind the project, DownToEarth is likely to grow big and do so at a speedy rate. The Online Dating Newsletter will keep you posted on the services success.

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One Response to “ and IAC Explore Free Online Dating Through”
  1. Rhonda says:

    I don’t have a problem with their business model being built around affiliate programs, the site will need to make money in order to stay in business. I hope the site takes off and does well.

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